Posts Tagged ‘exhibit marketing’

Convention Marketing Ideas For Your Trade Show

Posted on: February 26th, 2013 by convention_admin No Comments

lightbulb graphicWhen deciding on what convention marketing ideas to use when setting up your next trade show display, there are many things to consider. The primary goal of trade show marketing is to connect with as many qualified people as possible and drive more business to the company – yet many people forget about this in the heyday of managing the details of the tradeshow.

There are two critical elements on which you’ll want to spend a great deal of focus while brainstorming convention marketing ideas; your trade show displays and your strategy for driving lots of traffic to your trade show booth. Both of these essential pieces of your trade show marketing plan serve as the foundation upon which all of your convention marketing ideas will hinge.

Effective Trade Show Displays

When you choose to attend a trade show, displays are critical. Regardless of your budget, there are plenty of options for tradeshow displays that will lay the foundation of a great looking, professional tradeshow booth.

  • Pop-up displays – While the one of the more expensive option among tradeshow displays, pop-up displays are highly customizable and ultra-professional. By adding custom graphics to these pop-up tradeshow displays, you can build a highly branded, cohesive tradeshow booth for a rich visitor experience. Pop-up trade show displays can be assembled in a few minutes, and are often made of fabric, vinyl, or plastic. Some of them have shelving and lighting options.
  • Table-top displays – compact, easy to assemble, and simple to ship from place to place, panel trade show displays offers a wide array of choices in terms of color and design. These cost-effective displays are ideal for companies just starting out in trade show marketing.
  • Table covers – An extremely budget-friendly option, custom-printed table covers can turn a bland table into a branding table. Regardless of your budget, your goal should be to make every space in your trade show booth resonate with your brand and style.

Drawing Crowds to Your Trade Show Booth

While creating your trade show booth is important, choosing which type of convention marketing ideas that will attract tradeshow visitors to that display is equally as essential. Here are some great ideas that are proven to draw crowds:

  • Cash Cube Money Machines for high profile excitement – guests step in and have 20 seconds to grab all the dollars or prize vouchers they can as onlookers cheer and laugh.
  • Games of chance like Plinko, Prize wheels, raffle drawings, or guessing the combination to a Prize Safe
  • Customized Popcorn Machines that reinforce your brand while drawing visitors to your booth with tantalizing smells
  • Photo Booths that instantly print guests pictures on funny magazine covers, photo strips, or customizable giveaways

When planning your trade show, it is so essential not to fall into the trap of doing the same old thing as everyone else. Sit down with some of the most creative people on your team and brainstorm convention marketing ideas that will allow you to really make your mark on the trade show floor.

5 Tips for Getting the Most Out of Exhibiting at Trade Shows

Posted on: February 26th, 2013 by convention_admin No Comments

tradeshow chartSuccessful trade show exhibitors know that a good display starts long before the show. From the very first ad specialties discussion held months earlier through the planning stage, it’s going to be a busy time. You’ll want to prioritize, thinking ahead and ordering your customizable slot machines and other custom display elements early. Large items like a money blowing machine require a bit of planning and should be considered early on as well. But don’t let smaller items like robot novelties wait until the last minute. With organization and thought, you’ll get a great trade show exhibition every time.

Exhibiting at trade shows can be a cost-effective way to generate business, whether you are a new entrepreneur or have been in business for years. Some exhibitors, however, do not experience the success of others. The success of the exhibitor is the responsibility of the exhibitor, not the trade show organizer. The organizer’s responsibility is to promote the show, fill the exhibits and fill the show with large numbers of visitors. Being at the right show for your business is the first step. Attracting visitors to your exhibit is the next step and may be a challenge. Once the visitor is there, getting them to buy your product or service, or agree to a future contact is another challenge. Bring to mind a time when you either participated at a trade show or were a visitor at a trade show what attracted you to an exhibit, and what turned you off?

Here are 5 success tips that will assist you in enhancing your experience as an exhibitor at your first or next trade show.

1. Seating. Sitting on a barstool will keep you at eye-level with most visitors. Avoid chairs at regular height as it creates a sense of distance between you and your visitors, thus breaking rapport with them.

2. Create gender balance. Balancing the number of men and women in your exhibit will help ensure your visitors feel comfortable during their visit. An exhibit staffed by all men or all women may not be as inviting to the opposite sex. In addition to gender balance, when possible, have different ages of staff at your exhibit to ensure that visitors can relate to the staff at your exhibit.

3. Less is more when it comes to displaying your literature – it is better to replenish your materials frequently than have a disorganized surplus at any one time. Large piles of flyers or show-special handouts may appear to some visitors that no one has taken an interest in your materials. Store large quantities of your handouts and flyers under your table and only display short, smaller piles at any one time.

4. Offer carry bags. Many visitors collect a multitude of samples, brochures, and business cards during the show. Offer them a carry bag that displays your company logo. Not only will you appear as the hero for giving them a handy carry bag, you will also have your name/logo displayed at the show while people carrying your bags are browsing the other exhibits.

5. Use a photo. Put a head-and-shoulders photo of yourself or a photo of your product on your literature. These photos will help visitors remember you when they browse through your materials at a later date. Many visitors collect a multitude of flyers and brochures during the show and when they get back to their office, they sift through each piece, usually tossing away what they don’t need. Having your photo on your materials will help them reconnect with you again.

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