Posts Tagged ‘tradeshow displays’

Design Principles for Trade Show Displays

Posted on: February 26th, 2013 by convention_admin No Comments

blank tradeshow booth displayWhen designing trade show displays, it’s very important to keep basic graphic design principles in mind. Effective trade show marketing using the fundamental rules of design can help elevate companies over their competition. To bring your convention marketing ideas to fruition, you’ll need to combine a variety of elements – from your trade show booth, to your design, to your trade show giveaways to your trade show attractions.

With all of these elements, it’s critical that you’re trade show booth doesn’t look like a hodge-podge of ‘stuff’ Having a clean-looking, well-designed booth with a cohesive look and feel is an integral part of attracting customers to your trade show display.

To produce well-designed trade show displays, there are three critical factors that you need to consider: balance, emphasis, and unity.


Balance refers to an equal distribution of weight, and in the design field, this refers to visual weight. We’ve all seen pieces of art or rooms in a home that seem imbalanced; often, too much information or too many pieces of furniture are on one side of the canvas or room. This can make the viewer feel uncomfortable. When doing convention marketing, ideas like this must be considered.

The size, color, and shape of marketing materials or objects in your booth all contribute to the visual weight of your display. One way to achieve balance is to have more or less equally interesting things distributed throughout the trade show display. For instance, don’t stack flat flyers, business cards, and contact sheets at one end of your table, and have taller, more colorful, physical representations of your company’s products all on the other end. Intersperse these objects throughout your booth.


Emphasis implies importance given to certain objects or areas of a piece of art – in this case, your trade show marketing display. A designer should stress only some of the visual elements of a piece, guiding the viewer’s eye to the areas of importance. This can be achieved in three basic ways: through isolation, contrast, and placement.

Emphasis through isolation in trade show marketing is obtained by setting one piece or element of your trade booth display apart from the rest. Unique convention marketing ideas like tradeshow giveaway ideas would achieve this, since they are set apart from the rest of your display. When creating trade show displays, if one element contrasts with the rest of your piece, this also will bring attention to it.

If your company’s colors are blue and orange and the majority of your display is in blue tones, have stunning orange piece – it will surely attract attention. Emphasis by placement is achieved when one object is arranged so that other things in the composition point to it. Consider lining up smaller objects on your table to point toward a bigger, more central, sign or product.


It’s important to have your convention marketing ideas to be united with a common theme. Unity implies that all elements of your design or trade show display have a cohesive look. An easy way to achieve this is through similar color choices and brand consistency. Your trade show marketing pieces should reflect the color scheme of your company. And when considering convention marketing ideas, make sure the overall feel of your exhibit matches the branding on your promotional products. It’s important to leave trade show attendees with a solid, consistent image of your company.

By making use of these standard design principles when considering convention marketing ideas and trade show displays, your company will reap the lucrative benefits of trade show marketing.

Growing Trend in Hybrid Trade Show Displays

Posted on: February 26th, 2013 by convention_admin No Comments

hybrid trade show displayAs more and more businesses are moving towards the use of trade show displays as a means of helping their business, the need for affordable, flexible displays is growing at a nearly exponential rate.  In light of this fact, more and more companies are turning to hybrid displays when purchasing a trade show display because of the flexible nature of the display.

One of the great beauties of hybrid displays is that they are very customizable.  Allowing for you to choose different backdrops, accessories, layouts, and overall looks.  What’s nice about this is that no two displays are going to look the same, and you can even change the appearance of your display between trade shows so that it appears new and fresh each time.

Being modular allows for your trade show display to be assembled in a number of different ways and even allows you to adjust the size of your trade show display for the amount of space you’ll have.  This allows a company to purchase a single hybrid trade show display and use it in numerous shows with different space sizes simply by setting it up to be either larger or smaller based on the amount of space they have.  This can save huge amounts of money in the long run for a company as they’ll only need one display for any show.

Hybrid displays, especially the Alumalite Hybrid Displays, are exceptionally light and easy to transport.  A 10 foot Alumalite Hybrid Display weighs less than 200 pounds (including the cases), and can be set up in about an hour.  This allows for just about anybody to transport and setup their own hybrid trade show display without the need for a small army.

Hybrid displays allow for you to add lots of great little accessories to your trade show display.  Things like banner stands, literature racks, and monitors can all be added with ease, and can give your display that little something extra that puts it over the top at the next trade show.

Raising Your Brand Image
No matter the reason for selecting a hybrid trade show display, there’s no denying that their ability to fit the needs of a company, as well as helping to cut costs, is a benefit that anybody can appreciate.  There are numerous types of hybrid displays out there:  Alumalite Hybrid Displays, Entasi Tension Fabric Displays, Pronto Hybrid Displays, Echo Hybrid Displays, and many others.

Doing some research will show you which one is best for you and your company, but when it really comes down to it, saving money and increasing the overall look and feel of your company’s trade show display is never a poor choice.

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