Posts Tagged ‘tradeshow marketing’

5 Tips for Getting the Most Out of Exhibiting at Trade Shows

Posted on: February 26th, 2013 by convention_admin No Comments

tradeshow chartSuccessful trade show exhibitors know that a good display starts long before the show. From the very first ad specialties discussion held months earlier through the planning stage, it’s going to be a busy time. You’ll want to prioritize, thinking ahead and ordering your customizable slot machines and other custom display elements early. Large items like a money blowing machine require a bit of planning and should be considered early on as well. But don’t let smaller items like robot novelties wait until the last minute. With organization and thought, you’ll get a great trade show exhibition every time.

Exhibiting at trade shows can be a cost-effective way to generate business, whether you are a new entrepreneur or have been in business for years. Some exhibitors, however, do not experience the success of others. The success of the exhibitor is the responsibility of the exhibitor, not the trade show organizer. The organizer’s responsibility is to promote the show, fill the exhibits and fill the show with large numbers of visitors. Being at the right show for your business is the first step. Attracting visitors to your exhibit is the next step and may be a challenge. Once the visitor is there, getting them to buy your product or service, or agree to a future contact is another challenge. Bring to mind a time when you either participated at a trade show or were a visitor at a trade show what attracted you to an exhibit, and what turned you off?

Here are 5 success tips that will assist you in enhancing your experience as an exhibitor at your first or next trade show.

1. Seating. Sitting on a barstool will keep you at eye-level with most visitors. Avoid chairs at regular height as it creates a sense of distance between you and your visitors, thus breaking rapport with them.

2. Create gender balance. Balancing the number of men and women in your exhibit will help ensure your visitors feel comfortable during their visit. An exhibit staffed by all men or all women may not be as inviting to the opposite sex. In addition to gender balance, when possible, have different ages of staff at your exhibit to ensure that visitors can relate to the staff at your exhibit.

3. Less is more when it comes to displaying your literature – it is better to replenish your materials frequently than have a disorganized surplus at any one time. Large piles of flyers or show-special handouts may appear to some visitors that no one has taken an interest in your materials. Store large quantities of your handouts and flyers under your table and only display short, smaller piles at any one time.

4. Offer carry bags. Many visitors collect a multitude of samples, brochures, and business cards during the show. Offer them a carry bag that displays your company logo. Not only will you appear as the hero for giving them a handy carry bag, you will also have your name/logo displayed at the show while people carrying your bags are browsing the other exhibits.

5. Use a photo. Put a head-and-shoulders photo of yourself or a photo of your product on your literature. These photos will help visitors remember you when they browse through your materials at a later date. Many visitors collect a multitude of flyers and brochures during the show and when they get back to their office, they sift through each piece, usually tossing away what they don’t need. Having your photo on your materials will help them reconnect with you again.

Tips for a Successful Exhibition or Trade Show

Posted on: February 26th, 2013 by convention_admin No Comments

Before the Exhibition – Planning

It is important to plan your marketing strategy early and decide what promotional material you will need before, during and after the exhibition.

Many exhibitors let their current customers know where their stand is located a few weeks before. You can do this through an advert on your website, an email campaign or a direct mail shot, it is also a good idea to remind people of any special offers you will be offering on the day. No matter what your budget there are always ways to maximize your success, a printed brochure, leaflets, mail shots, email campaigns and web advertising are all ways to generate visits to your stand.

At the Show – A Good Impression

Make sure your stand is eye catching. Displays can be enhanced with lighting or high quality AV presentations and graphic displays these can provide an impressive company overview and will bring your products or services to life. Alternatives for those on a budget include pop up displays, banner stands and posters displays.

A lot of visitors to the exhibition will be seeing you for the first time and it is important that they remember you and your products. A good way to do this is to give out a brochure or a promotional leaflet, this works even better if your business card is attached. Make sure that all of your business stationery is up date and your logo and identity remains consistent throughout.

People will want to order from you on the day so make sure you have enough order forms to hand.

Make sure all your staff are appropriately dressed and where possible, are wearing printed T-Shirts, this is an ideal way for you to convey a professional image of your company.

Customers like to take gifts home from exhibitions. This can include anything from a box of chocolates, a CD ROM or a free product and don’t forget the promotional merchandise, all prominently displaying your company logo and contact details.

Keep a record of all customers who have taken an interest in your stand, try to take down as many names, addresses, phone numbers and e-mail addresses, as you possible can. This will help you in the next section.

After the exhibition – Follow Up

Don’t let all of your hard work during the exhibition go to waste. Following the exhibition, make contact with all those clients who took an interest in your products or services. You can contact them via a mail shot, an e-mail campaign or even a simple phone call. Make sure your website is up to date, you want to reinforce the good impression you made at the exhibition.

A successful exhibition or trade show takes a lot of planning. To help facilitate, invest in creative ad specialties to help get the word out. But on the day of the trade show, you’ll need something exciting. Customizable slot machines are great because they reinforce your company name. A money blowing machine or robot novelties also help to advertise your booth to passerby and making a good impression on potential clients.

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